Schlagwort (zn):
buzzwoord(de) —.
(en) word drawn from or imitative of technical jargon., cliché(en) a common or longstanding belief, custom, or catchphrase associated with a particular group, especially one with little current meaning or truth., modewoord(en) word drawn from or imitative of technical jargon., slagzin(en) a common or longstanding belief, custom, or catchphrase associated with a particular group, especially one with little current meaning or truth., slogan(en) a common or longstanding belief, custom, or catchphrase associated with a particular group, especially one with little current meaning or truth., trefwoord(en) word used as the title of a section., visie(en) a common or longstanding belief, custom, or catchphrase associated with a particular group, especially one with little current meaning or truth., woord(en) a common or longstanding belief, custom, or catchphrase associated with a particular group, especially one with little current meaning or truth.
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Via: Memodata.com