Slogan (zn):
slagzin(en) a common or longstanding belief, custom, or catchphrase associated with a particular group, especially one with little current meaning or truth.
(es) —., cliché(en) a common or longstanding belief, custom, or catchphrase associated with a particular group, especially one with little current meaning or truth., slogan(en) a common or longstanding belief, custom, or catchphrase associated with a particular group, especially one with little current meaning or truth., visie(en) a common or longstanding belief, custom, or catchphrase associated with a particular group, especially one with little current meaning or truth., woord(en) a common or longstanding belief, custom, or catchphrase associated with a particular group, especially one with little current meaning or truth.
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Via: Memodata.com